As a small business owner, you probably panic when you’re made to think about a content marketing strategy due to all the time and effort involved in building one out.
But did you know, blogging is the third most common content marketing strategy, after video and eBooks? This is why you need to get your business on the blog wagon!
Blogging allows you to publish fresh content to gain targeted traffic to your website, share your ideas and thoughts on a specific topic, discuss your products / services in more detail, display your expertise on industry topics and so much more.
In this post, I’m highlighting just some of the many benefits of blogging for business and why the world of blogging for small business is a world that you definitely want to be a part of.
A business blog is a cost-effective marketing platform which uses written content to get your business more visibility online, just like social media and email marketing.
Blogging establishes your business as a leader in your niche
Having a well-kept blog with lots of informative and educational posts demonstrating your knowledge of your products / services will serve your business as an industry leader.
Publishing consistent posts that resonate with your audience to answer their questions will mean you’ll soon be seen as an authority in your niche.
Blogging improves your websites’ ranking on search engines
Blogging provides the perfect platform to strengthen your Search Engine Optimisation (SEO) strategy and get your website ranking higher on search engines.
Blogging offers unlimited opportunities to create keyword-rich content that is informative and engaging for your audience, which is a core purpose for Google.
Blogging helps you to grow your email marketing list
One way to grow your email marketing list is by encouraging your audience to subscribe to your blog.
This not only makes it easy for them to receive your latest blog posts directly to their email inbox, it also gives you another opportunity to reach them with updates about your business such as new products /services, sales, promotions and more.
Blogging brings more traffic and exposure to your website
Every time you publish a new blog post, that’s another indexed page on your website full of juicy keywords.
This means another opportunity for your website to show up on search engine results pages (SERPs) and drive traffic using organic search which helps expose your business to a new audience that may not know about your business yet.
Blogging generates new leads & increases conversions
Fun fact – businesses who blog receive 67% more leads monthly than those that don’t? Each published post can drive fresh, targeted traffic to your website and continue to do so for months or even years to come.
Every post a new opportunity to capture the attention of your audience with an exciting new product / service, special offer, etc.
Blogging gives your business a voice
Having a blog gives your business more freedom and flexibility to tell your story and convey your business’ personality to your audience.
Your website likely contains mere snippets of information about you business, such as product descriptions, team bios, contact information, etc.
Blogging can be the platform where you let the voice of your business shine through, which will help with building connections and trust with your audience.
Blogging educates your audience about your products / services
Your website by itself may not offer enough information about your products / services to entice someone to hand over their hard-earned cash so this is where your blog comes in.
Blogging allows you to give a much more in-depth explanation on what you offer can offer potential clients / customers to help cement their decision.
Blogging is also a perfect way to provide solutions to questions being asked by your audience about your products / services.
Blogging content can be repurposed into other content for social media, etc
From one single blog post you can generally create around 10 (yes, TEN) other pieces of content for your business!
This is called repurposing and it allows you to get more Return on Investment (ROI) for all the time and energy you spent on creating the post. Repurposing your blog posts means breathing new life into old content and reaching new audiences.
Blogging will keep you ahead of your competitors
Believe it or not, blogging for business is still not an incredibly common occurrence. You need to stay ahead of your competition to stand out from the crowd and one way to do that is with blogging. Developing a consistent blogging schedule will give you a great competitive advantage.
In case you needed more convincing as to why you should be writing a business blog… adding a blog to your website can increase its chances of ranking in search engines by 434%!
If you aren’t already, the world of blogging for small business is definitely a world that you want to be a part of.
What are your thoughts? Do you think blogging is beneficial to small businesses? Leave your comments below. If you’d like to start (or restart) a blog for your business, book a Blog Consulting Session with me to set off on the right foot!