To help mums with online marketing so they can launch and grow a successful and profitable home business doing what they love.



In 2006, after a decade of working in administration and I.T. roles for various companies, I decided it was time to leave the corporate world to start a family. This came with its challenges as I felt my whole identity was tied to my career and without a job, who was I?

My former career had been a diverse one, with both managing and supporting several businesses within a broad range of industries. This experience provided me with a combination of transferable skills, with the most notable being my great attention to detail, superior organisational skills and my love of systems and procedures.

After leaving the workforce, it didn’t take me long to find a way to put these skills into action again. When my first born son was six months old, I started an online venture for supporting and promoting works-at-home parents by way of offering advertising for their business via social media and a dedicated website. 

This went from a hobby to a business very quickly and sparked my passion for helping other mums in business to be seen online. I later sold this business for a tidy profit and moved on to my next business venture.

Skip forward a few years to 2020, my idea to launch Charmed Digital came after I witnessed a boom in the number of mums starting new businesses from home. This was possibly due to COVID-19 causing upheaval in their world and them wanting something to do during isolation.

I noticed a recurring issue where most of these mums had the passion and drive to get their business off the ground but struggled when it came to the marketing of their products/services online.

Prior to launching, I could often be found in business-related Facebook groups answering the same questions about websites, social media and SEO over and over. 

I soon realised this was obviously a service these women needed so why not create a business around it? I had the skills, experience and after recently resigning from my full-time role at an agency, I had the time – and so Charmed Digital was born!


I’m a mother of three boys who are the why behind I do what I do. I’m also a total Apple™ nerd, lover of good coffee and (half) world traveller. When I’m not working I can be found cooking up a storm or chilling with my iPad watching Netflix.



My focus is on providing digital solutions to achieve successful business results. My clients are always at the heart of everything I do to ensure they have a high-quality, positive experience working with me.

I understand the limitations placed on mums who decide to stay at home to raise their children and therefore I work with you to accommodate your business needs at your pace.

I like to offer a more relaxed style of doing business so it’s no problem at all if your little one decides to pop into our Zoom chat to show me their new toy!

  • 20+ Years in Website Design & Development
  • 12+ Years in Social Media Management
  • Diploma of Digital Media


  • Virtual Assistants
  • Online Business Managers
  • Handmade Sellers
  • Solopreneurs
  • Freelancers
  • Business Coaches
  • Copywriters
  • Graphic Designers
  • Photographers
  • Creative Artists
  • Pet Sitters
  • Family Daycare Providers
  • Business Consultants
  • Email Marketers
  • Personal Trainers
  • Makeup Artists
  • Event Planners
  • Yoga Instructors
  • Chiropractors
  • Hair Stylists
  • Life Coaches
  • Authors
  • Doulas
  • Podcasters
  • Nutritionists
  • Editors
  • PR Consultants
  • Home Organisers
  • Wedding Planners
  • Career Coaches
  • Mind Architects
  • Recruitment Officers
  • Virtual Receptionists
  • Bookkeepers
  • Accountants
  • Course Creators
  • Tutors
  • Counsellors
  • + MORE
Do you only work with mums?

Nope! I’m here to support all women and men from solopreneurs to small business owners, no matter where they are on their business journey. I choose to work primarily with mums because “I get it”.  

Why choose a freelancer over an agency?

By hiring a freelancer, you’re paying for time and expertise only. You’re not paying for a CEO, a Business Development Manager, Operations Manager, Account Manager, HR Coordinator or the overheads for a fancy, centrally located capital city office. 

Grab my free Social Media Checklist to help you manage your accounts each day, week and month!

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Logo | Charmed Digital

Helping mums with online marketing to launch and grow a successful and profitable business doing what they love.